You can show customers a promotional popup notification if it looks like they might leave your store.

Ira looks for the customer's "exit intent" by detecting if your store is the focused window in their web browser. So, if the customer opened a new browser tab, or a mouse accelerates to the edge of the screen, Ira would flag this behavior as exit intent. Unlike landing popups, exit intent popups are designed not to interrupt the user's experience.

The popup feature encourages customers to sign up for your email newsletter.

Newsletter subscribers are added to your "accepts marketing" Shopify Customers list. You can learn more about how to manage Shopify customer emails from their Email subscriber list management and Using Shopify Email for email marketing article.

Note that the Newsletter home page section and Footer features also include a newsletter signup block, so you might want to check those out, too.

Configure the popup

  1. From your Customize theme editor, select the Popup section.

  2. Check the Enable checkbox to enable the popup feature.

  3. (Optional.) Use the Image file selector to select or upload your an image to be displayed on your popup.

    Here's a popup with an image:

    And here's one without an image:

    (See Step 6 for more information on changing the background and text colors.)

  4. (Optional.) If you have added an image, choose the Image position: either Top, Center, or Bottom. The image position tells Ira which part of your image should not be cropped (if it is too tall).

    Here's an example of the Top image position:

    And here's an example of the Center image position:

    And here's an example of the Bottom image position:

  5. Add Heading and Subheading text.

  6. Change the style of the popup with the Background, Text, Input background and Input text color pickers.

    For these settings, "input" means the fields where a customer would input an email address.

  7. Click Save.

Settings reference

The popup feature has the following settings:


Turn the popup feature on.


Select or upload an image to be used as part of the popup.

If you don't add an image, the popup's layout is changed to accommodate this.

Image position

Choose a position for the image: either Top, Center, or Bottom.


Add heading text for the popup.

We recommend keeping this to less than 7 words long.


Add subheading text to be displayed below the heading.

We recommend keeping this to a sentence or two.


Choose a background color for the popup.


Choose a text color for the popup. This is used for both the heading and subheading.

Input background

Choose a background color for the field where a customer would enter an email address.

Input text

Choose a text color for the text entered by the customer.