Featured product

The Featured product section lets you display a product page right on your home page.

To set up a Featured product section:

STEPS
  1. From your theme's "Customize" screen, choose Home page from the pages drop-down menu at the top of the screen.

  2. Scroll down the list of home page settings until you see the Add section button.

  3. Choose Featured product from the list of sections, and press the Add button.

    This opens the featured product section settings.

  4. Choose the Style for the section, either Default or Contrast.

    If you select Contrast, this section uses Lorenza's contrast colors.

  5. Choose a Product.

  6. Check the Show vendor checkbox to show the Vendor field as set up in your products. Usually this is a product's brand name.

  7. Check the Show swatches checkbox to let customers pick from product variants using swatch buttons.

    In order to show swatches, you need to set up the product swatches feature. See the Swatches article for more information.

  8. Enable the Show social sharing icon setting to add buttons that let customers share the product with their Facebook, X (Twitter), and Pinterest networks.

    Scroll down to the Theme settings at the bottom of the settings list, and you can toggle each button's visibility individually.

  9. Choose whether to display the product description information using the Show product description checkbox.

  10. Check the Show quantity selector checkbox if customers may be encouraged to buy more than one of your products at a time.

  11. Check the Show dynamic checkout button checkbox to show let customers quickly check out using a saved payment method.

    When enabled, the Add to cart button becomes a secondary button to a new Buy it now button.

    This button only shows up for customers who have previously ordered something on a Shopify store and have a payment method saved. Check out Shopify's Dynamic checkout buttons documentation for more details.

  12. Check the Enable video looping checkbox to loop any product videos that may be displayed.

    To learn more about product videos, see Shopify's Product media videos documentation.

  13. Use the Back to settings < button to go back to all of the home page settings again. Use the drag handles to rearrange the order of your home page sections:

  14. Click Save.

Settings reference

The featured product section has the following settings:

Style

Choose a section style, either Default or Contrast. This affects the colors of the current section.

Product

Choose a product to be used as the featured product.

Show vendor

Show the product's Vendor as you entered it while adding or editing your products.

Show swatches

Show swatch buttons as a way to let customers pick from your product's variants.

In order to show swatches, you need to set up the product swatches feature. See the Swatches article for more information.

Show social sharing icons

Select this checkbox to enable share buttons for Facebook, X (Twitter), and Pinterest. It allows customers to share the product with their friends.

After enabling this option, you can toggle the individual icons by 1) scrolling down to the bottom of the settings, and 2) clicking through to the Theme settings.

Show product description

Select this checkbox to show the product description as part of this section.

Show quantity selector

Show a quantity picker that let's customers add more than one product to the cart.

Show dynamic checkout button

Show a "Checkout with <Payment Method>" button to customers who have ordered with Shopify previously.

Check out Shopify's Dynamic checkout buttons documentation for more details.

Enable video looping

If you have added videos to your product, select this checkbox to make it loop when viewed.

To learn more about product videos, see Shopify's Product media videos documentation.