The Newsletter section lets you promote your email newsletter with an on-page signup form.

Note that the Popup and Footer features also include a newsletter signup block, so you might want to check those out, too.

Newsletter subscribers are added to your "accepts marketing" Shopify Customers list. You can learn more about how to manage Shopify customer emails from their Email subscriber list management and Using Shopify Email for email marketing article.

Add a newsletter to your home page

To add the newsletter section:

  1. From your Customize theme editor, choose Home page from the pages drop-down menu at the top of the screen.

  2. Scroll down the list of home page sections and click the Add section button.

  3. Choose Newsletter from the list of sections.

    This opens the newsletter section settings.

  4. Add a Small heading, Heading, and Subheading.

  5. Change the Max width of text.

    If your subheading just doesn't quite "look right" on the page, you can adjust how wide the text is displayed at maximum.

  6. Return to the list of home page sections to find your new newsletter section.

    Use the drag handles to rearrange the order of your Home page sections:

  7. Click Save.

Settings reference

The newsletter section has the following settings:

Small heading

Change the small heading text displayed above the main heading.


Add heading text.

We recommend keeping this to a just a few words long.


Add subheading text.

We recommend keeping this to a short sentence or two.

Max width of text

Set the maximum width of the subheading text.